Advertising

 

Back Office > Touch Settings > Advertising Scheduler > Advertising

 

Description

 

Used to configure and schedule the displaying of Advertising in the form of Images (JPG, JPEG or PNG files), Gifs (GIF files) or Videos (MP4 files) in Touch.

 

To Be Considered

 

  1. Note : Flash (SWF) files are now no longer supported and have been removed and replaced where appropriate with Video MP4 files.
  2. A Full Update must be sent to SwiftPOS Touch terminals whenever changes have been made to Advertising.
  3. Image size is restricted to 2MB.
  4. For Technical Information click here.

 


Advertising

 

 

This screen is accessed from here.

 

Search Filters

 

  • The filters at the top of the screen can be used to limit the number of rows displayed in the grid. The filters include the following types:


 

Grid

 

The grid displays the: ID, Active, Name, Mode, Media Type, Start Date, End Date, Start Time, End Time, Locations and Date Modified. Note : To edit an entry in the grid, double click a row. Rows displayed in the grid can be sorted by toggle selecting the column headings.

 

Footer

 

  • Add - Select from the drop down list one of the following to open the SwiftPOS Advertising screen and configure Advertising image files:

 

  • Sales Grid Advertising - Select to open the SwiftPOS Advertising screen and add advertising for SwiftPOS Touch Sales Grid Advertising.
  • Main Advertising -  Select to open the SwiftPOS Advertising screen and add advertising for Customer Facing Display Main Advertising.
  • Journal Advertising -  Select to open the SwiftPOS Advertising screen and add advertising for Customer Facing Display Journal Advertising.
  • Secondary Journal Advertising - Select to open the SwiftPOS Advertising screen and add advertising for Customer Facing Display Secondary Journal Advertising.
  • Menu Board Slide Show - Select to open the Menu Board Slide Show screen and add images to create a slide show for Menu Boards.
  • Video File Advertising - Select to open the Video File Advertising screen and select a Video (MP4) file for Advertising via Menu Boards.
  • Custom Kiosk Slide Show - Select to open the Custom Kiosk Slide Show (similar to the Menu Board Slide Show screen below) and add images to create a slide show for Custom Kiosks. Once created and saved, the Slide Show can then be added to a Custom Kiosk using the Add Slide Show Item option. The Custom Kiosk Slide Show created here, can then be added to a Custom Kiosk for display via the Slide Show Properties button.

 

Note : Once a Advertising Type has been selected, it cannot be changed.

 

  • Edit - Select edit the selected row and open the Settings screen. Note : When editing, ensure that the Video (MP4) files are available on the local PC.
  • Delete - Select to delete the row. Note : This will not delete the Video (MP4) files from the local PC, nor will it stop the display of the Advertising at the SwiftPOS Touch terminals. SwiftPOS Touch terminals will have to be restarted and a Full Update sent to them.
  • Export Selected Media Files - Select to export the selected Advertising entries (rows). A prompt will be displayed to select a folder to which the files will be exported. Tip : Hold down the Ctrl/Shift keys to select more than one row.
  • Close - Select to exit.

 


Settings

 

 

This screen is accessed from here when an entry is selected that is either of a Main, Sales Grid, Journal or Secondary Journal Advertising type.

 

Settings

 

Main, Sales Grid, Journal or Secondary Journal Advertising types

 

  • Active - Select to activate.
  • Name - Displays/Enter a name that appropriately describes the Advertising.
  • Layout - Select from the drop down list the appropriate Layout.
  • Schedule - Select to open the Schedule Set-up screen.
  • Locations - Select to open the Locations screen.
  • Send Size - Displays the size of the file (zipped) that will be sent to the SwiftPOS Touch Terminals.

 

SlideShow

 

  • Add Images - Select to open a File Explorer prompt to select the Image files that will comprise the SlideShow.
  • Display each Image for X Seconds - Select from the drop down list the time in seconds each image is to remain displayed.
  • Images - Displays the number of Images currently included in the SlideShow.
  • Size - Displays the total size of all the Images files currently included in the SlideShow.
  • Remove Images - Select to remove all Images.

 

 

This screen is accessed from here when an entry is selected that is of the Video File Advertising type.

 

Settings

 

Main, Sales Grid, Journal or Secondary Journal Advertising types

 

  • Active - Select to activate.
  • Name - Displays the name of the Video file selected. Select the select button to select a Video file. Note : Selecting a Video (MP4) file that exceeds 5 MBs in size will result in the following prompt being displayed:
     

 

Video (MP4) files that exceed 5 MBs, and to be played via Menu Boards and must be linked via a Remote URL using a dedicated Advertising Server. For further information please refer to the following as well:

 

  1. Customer Facing Display
  2. IIS Setup - For Advertising.
  3. Reseller Help - For Menu Boards (Digital Advertising Screens) information
  4. Reseller Help - For Web Server (IIS) Installation information

 

  • Locations - Select to open the Locations screen.
  • FPS - Displays the Frames per Second rate.
  • Send Size - Displays the size of the file (zipped) that will be sent to the SwiftPOS Touch Terminals.
  • Refresh - Select to refresh the File Size value.


Footer

 

  • Save - Select to save the changes. Note : A Full Update will need to be sent to the SwiftPOS Touch terminals.
  • Preview - Select to preview the Advertising configured.
  • Close - Select to exit.

 


Menu Board Slide Show

 

 

This screen is accessed from here when an entry is selected that is either of a Menu Board or Custom Kiosk Advertising type.

 

Settings

 

Main, Sales Grid, Journal or Secondary Journal Advertising types

 

  • Active - Select to activate.
  • Name - Displays/Enter a name that appropriately describes the Advertising.
  • Layout - Select from the drop down list the appropriate Layout.
  • Schedule - Select to open the Schedule Set-up screen.
  • Locations - Select to open the Locations screen.
  • Send Size - Displays the size of the file (zipped) that will be sent to the SwiftPOS Touch Terminals.

 

SlideShow

 

  • Add Images - Select to open a File Explorer prompt to select the Image files that will comprise the SlideShow.
  • Display each Image for X Seconds - Select from the drop down list the time in seconds each image is to remain displayed.
  • Images - Displays the number of Images currently included in the SlideShow.
  • Size - Displays the total size of all the Images files currently included in the SlideShow.
  • Remove Images - Select to remove all Images.


Footer

 

  • Save - Select to save the changes. Note : A Full Update will need to be sent to the SwiftPOS Touch terminals.
  • Preview - Select to preview the Advertising configured.
  • Close - Select to exit.

 


Menu Options

 

All the Promotional Advertising that is created, is saved inside the SwiftPOS Database. If you create Advertising on one computer and then open up an existing promotion on a different screen, you will find that you may not have the reference to the local drive for the source images. Either store them on a shared network drive so others can edit them or always work from the same PC. If you add more graphics or change the graphics in a folder, you will need to open up the Advertising option and save the new graphics, otherwise they will not be sent to the SwiftPOS Touch terminals.

 


Schedule Set-Up

 

 

This screen is accessed from here configure the Date and Time range for which the selected Advertising will be displayed.

 


Locations

 

 

This screen is accessed from here and is used to set the Locations in which the images will be active. Default is all Locations.

 


Technical Information

 

Video (MP4) File Names

 

The names given to Video (MP4) files must not exceed 24 characters in length.

 

Video (MP4) File Folders

 

To ensure Video (MP4) Advertising is displayed at SwiftPOS Touch terminals, Video (MP4) files must be located in the following folders dependent on the Type of Advertising. These are the folders from which Video (MP4) files will be sourced when a Full Update is sent to the SwiftPOS Touch terminals. Note : The names of Video (MP4) files must not exceed 24 characters.

 

Types of Advertising

Default Folder

Main Advertising - Displayed in the Customer Facing Display main window.

C:\SwiftPOSTouch\Folders\Flash Media\Main Advertising

Journal Advertising - Displayed in Journal Advertising Window of the Customer Facing Display.

C:\SwiftPOSTouch\Folders\Flash Media\Journal Advertising

Secondary Journal Advertising - Displayed in the Secondary Journal Advertising Window of the Customer Facing Display.

C:\SwiftPOSTouch\Folders\Flash Media\Secondary Journal Advertising

Sales Grid Advertising - Displayed at SwiftPOS Touch terminal to Clerks/Staff in the sales grid.

C:\SwiftPOSTouch\Folders\Flash Media\Sales Grid

 

Note : The above folders can be deleted by deleting the parent folder C:\SwiftPOSTouch\Folders\Flash Media. Before doing this, make sure the SwiftPOS Touch terminals are switched off. Deleting the parent folder will ensure that all old Video (MP4) files are removed. Restart and send a Full Update to all the SwiftPOS Touch terminals. This will result in the above folders being recreated and populated with only the current Video (MP4) files as configured above.

 

Advertising File Sizes

 

Journal Advertising (Wide screen is 1366x768) and Secondary Journal Advertising is (1366x200)

 

 

 

 

For SwiftPOS Touch terminal Advertising Video (MP4) files, the following image sizes are recommended :

 

Sales Grid Advertising

Height

Width

Sales grid - 800x600px Keypad (Short Journal)

400px

221px

Sales grid - 800x600px Keypad (Long Journal)

400px

450px

Sales grid - 1024x768px Keypad (Short Journal) - NMI Compliant

410px

211px

Sales grid - 1024x768px Keypad (Long Journal) - NMI Compliant

410px

620px

Sales grid - 1024x768px Keypad (Bottom Keyboard Layout) - NMI Compliant

410px

327px

 

 

 

Journal Advertising - Standard Layout

Height

Width

Journal Advertising 1024x768 - NMI Compliant, and 800x600

350px

231px

 

 

 

Journal Advertising - Alternate Layout

Height

Width

Journal Advertising 800x600 (Ratio 1.53:1) (Updated 28th Oct 2010)

346px

225px

Secondary Advertising 800x600 (Ratio 3.08:1) (Updated 28th Oct 2010)

231px

716px

Journal Advertising 1024x768 (Ratio 1:1.21) (Updated 28th Oct 2010) - NMI Compliant

363px

443px

Secondary Advertising 1024x768 (Ratio 4.04:1) (Updated 28th Oct 2010) - NMI Compliant

231px

940px

 

 

Note : Any other sized graphics will stay in proportion but these are the actual sizes.

 

When creating Advertising Image/Video (MP4) files, ensure they do not consume too much memory or CPU when in use at the SwiftPOS Touch terminal. Because SwiftPOS Touch terminals do not have dedicated graphics controller cards, they do not perform as well when Advertising Image/Video (MP4) files contain lots of animation or video content.

 

When the Customer Facing Display Main Advertising screen is loaded the CFD Journal Advertising is also loaded, but is not visible. This means that potentially 3 different Advertising Image/Video (MP4) files may be playing at the same time and may result in the very slow switch from the Main Advertising screen to the Journal screen when a sale is initiated. In such cases, we recommend that a background image with text is used rather than a Video (MP4) file, to ensure improved performance at the SwiftPOS Touch terminal.

 

File Locations

 

Sites with a Head Office and with more than 1 person/login producing Advertising, then it is recommended to have a centrally shared folder that all those users that produce Advertising, have access to users have a central shared folder for storing the Advertising that is to be added to the Point of sale systems.

 

For Example :

 

  1. On the PC that hosts the SwiftPOS Back Office, create a folder called SwiftPOS Advertising and ensure it is shared.
  2. All users that produce Advertising should save their Video (MP4) files in this folder.
  3. Then using this menu item add the Video (MP4) files to the appropriated Advertising Media Types.

 

Support Issues

 

When testing Advertising and the Video (MP4) files do not display, then restart SwiftPOS Touch terminal so that it re-reads the folder and checks for valid Advertising files.

 

Windows 8 & Server 2012

 

There is a Feature labelled "Desktop Experience" under "User Interfaces and Infrastructure" that is not checked by default. Check that box and the server will restart twice. Once that is complete, then Video (MP4) files will appear.

 

 


Related Topics

 

  1. Advertising - Video Creator
  2. Menu Boards
  3. POS - Customer Facing Display Settings
  4. POS - Sales Settings
  5. Reseller Help - For Menu Boards (Digital Advertising Screens) information
  6. Reseller Help - For Web Server (IIS) Installation information
  7. Touch Settings