• Loyalty campaigns provide a means of tracking a range of Products to a particular Customer and then providing some type of reward after a set number of purchases. An example of this is a Coffee Card that entitles you to a free coffee on your 10th Coffee purchase.
• Campaigns can be managed so that they are only active or offered between selected periods in order to encourage repeat business or more business during quieter trading periods.
• Run multiple campaigns at the same time like 10th Coffee free and 7th Cake free.
• Create offers of free alcoholic drinks after a selected number of purchased to encourage additional sales within the laws of responsible service of alcohol.
• The Campaigns can also be used to limit the first purchase for free. This is used in University food service where Students are entitled to one free breakfast, lunch and dinner per day and the card cannot be abused by friends getting free meals.
• The campaigns feature has also been used successfully by community groups to limit the consumption of alcohol by any person to a maximum of 6 drinks per day. Any purchase above that number will not be allowed at the Point of Sale in any of the Locations that are part of the same group of Hotels or Clubs.
• The campaign feature is part of the Global Loyalty in SwiftPOS Back Office so customers can make purchases in different Sites/Venues and the same campaign rules will apply. This means that the Coffee Cards can be used in different coffee shop Locations and customers will still receive their rewards. All transactions provide an audit trail in the SwiftPOS Back Office for loyalty balancing purposes.
• Stop abuse of manual punch cards that provide no audit trail of how many purchases have been made before giving away something for free.
• All campaign features are automatic, simply by swiping a Loyalty Card with no additional training required for staff on operational procedures.
• SMS or email promotions can be converted into a campaign to provide the reward program offered in the promotion.

Related Topics

1. Campaigns
2. Features / Enhancements
3. How To Examples - Buy 10 Coffees get FREE coffee Voucher - Limit to 4 alcoholic drinks per Sale
4. Loyalty Information
5. Metcash Loyalty
6. Vouchers/Discounts